In the fast-paced world of augmented reality (AR), two platforms dominate mobile AR development: ARKit and ARCore. But to maximize these tools’ potential, developers and marketers alike are turning to CDPs (Customer Data Platforms). CDPs help brands personalize AR experiences by unifying user data across devices.
In this guide, we’ll explore what ARKit and ARCore are, how CDPs enhance their capabilities, and what you need to know to stay ahead in 2025.
What Are ARKit and ARCore?
ARKit is Apple’s AR development framework, designed specifically for iOS devices. ARCore is Google’s version for Android devices. Both provide developers with the tools to build immersive, real-world applications using motion tracking, environmental understanding, and light estimation.
| Feature | ARKit (Apple) | ARCore (Google) |
|---|---|---|
| Platform | iOS | Android |
| Released | 2017 | 2018 |
| Key Capability | Face Tracking, LiDAR Support | Cloud Anchors, Depth API |
| SDK Type | Native Swift/Objective-C | Java/Kotlin/C++ |
| Supported Devices | iPhones/iPads | Android 7.0+ with AR support |
Why CDPs Matter in AR Development
CDPs enable organizations to collect and unify customer data across platforms. When integrated with ARKit and ARCore, they allow for:
- Personalized AR experiences
- Improved user targeting and segmentation
- Real-time behavior analysis
- Consistent AR journeys across devices
For example, using a CDP, a retail app built with ARKit can show product recommendations based on a user’s in-store and online interactions.
Key Differences Between ARKit and ARCore
Understanding the differences helps choose the right tool:
1. Platform Support
- ARKit works only on Apple devices.
- ARCore is for Android, but offers cross-platform APIs.
2. Depth & Mapping
- ARKit supports advanced LiDAR scanning for precise depth.
- ARCore uses software-based depth estimation, effective but less accurate.
3. Face and Body Tracking
- ARKit leads in facial tracking using the TrueDepth camera.
- ARCore focuses more on environmental understanding.
4. Development Language
- ARKit prefers Swift and Objective-C.
- ARCore uses Java, Kotlin, and C++.
How CDPs Enhance ARKit and ARCore Experiences
CDPs are essential in tailoring AR apps to user behavior and preferences. Here’s how:
| Functionality | Benefit with CDP Integration |
|---|---|
| Real-Time Data Sync | Instant content updates in AR views |
| Behavior-Based Segmentation | Personalized AR overlays or product displays |
| Omnichannel Integration | Unified user experiences across AR & web |
| Campaign Analytics | Measure AR performance by audience group |
When CDPs are integrated, developers can create truly data-driven AR apps that feel customized for every user.
Real-World Use Cases
1. AR in Retail
- A brand using ARKit builds a virtual dressing room.
- A CDP recommends clothing based on past purchases.
2. AR in Education
- An ARCore app provides 3D science models.
- A CDP adjusts content difficulty based on user progress.
3. AR in Real Estate
- ARKit/ARCore apps let buyers visualize homes in 3D.
- CDPs suggest properties based on user browsing patterns.
Choosing the Right SDK for Your Project
Ask yourself:
- Is your app for iOS only? → Go with ARKit.
- Need Android and iOS support? → Use ARCore + Unity for cross-platform.
- Looking to personalize AR content? → Integrate a CDP with your AR app backend.
Best Practices for CDP and AR Integration
- Ensure compliance with privacy regulations (like GDPR)
- Use APIs to sync CDP and AR SDK events
- Tag important AR interactions for analytics
- Avoid overloading AR views with excessive personalization
Future Trends: What to Expect in 2025
- AI + AR + CDPs: More predictive and automated personalization.
- Cloud AR + CDPs: Real-time updates and shared experiences.
- 5G: Faster rendering of personalized AR experiences.
FAQs
Q1: What is a CDP?
A Customer Data Platform (CDP) is software that centralizes customer data from multiple sources to build a unified profile.
Q2: Can I use both ARKit and ARCore together?
Yes, using cross-platform tools like Unity, you can build apps that work on both frameworks.
Q3: Why are CDPs important for AR apps?
CDPs enable real-time personalization, improve engagement, and offer valuable data insights for better decision-making.
Q4: Is ARKit better than ARCore?
Each has strengths. ARKit excels in facial tracking and device support; ARCore is better for broader platform access.
